STRATEGIES for meeting the FIVE YEAR OBJECTIVES
MISSION
Making music that moves you
The Holland Chorale enhances community life by inspiring involvement in the arts.OBJECTIVE #7
Increase its annual budget by 40% in 5 years.
 | A yearly signature fund-raising event will be developed and proposed for Board consideration.
| The number of donors to the Chorale will be increased by 10% each year.
| The number of season ticket holders will be increased by 5% each year.
| For all events that are not regular concerts, such as Road Show performances, a schedule of
performance fees will be created.
| Local, state, national, and private foundations will be solicited to support choral music
performance and education in West Michigan.
| Each year the elements of the Chorale program (concert series, Christmas Dinners, special
performances) will be reviewed to see if the mission and financial goals of the Chorale are
being properly served.
| These strategies will be reviewed at the April Board meeting prior to the setting of the budget
for the following year.
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FUNDAMENTAL GOALS
Excellence
The Holland Chorale will present performances of the highest quality.
Musical Diversity
The Holland Chorale will provide a wide range of vocal music to its audience.
Educational Outreach
The Holland Chorale will provide experiential arts education through the Holland Chorale Community Enrichment Program and other events.
Reflection of the changing community
The Holland Chorale will consider and reflect the needs and interests of its community in all its actions.
Stability
The Holland Chorale will strengthen and sustain its long-term organizational and financial structure.