STRATEGIES for meeting the FIVE YEAR OBJECTIVES

MISSION

Making music that moves you

The Holland Chorale enhances community life by inspiring involvement in the arts.

OBJECTIVE #5

Broaden the awareness and support of Holland Chorale Community Enrichment Program in the community.

bulletDuring the summer of 2001, the artistic director, the executive director, and one Board member will evaluate the Holland Chorale Community Enrichment Program and prepare a reconceptualization of the whole program for consideration at the fall Board meeting.
bulletThe primary goal will be to ensure that the Holland Chorale Community Enrichment Program fully serves the fundamental goals of the Holland Chorale.
bulletThe artistic director and the executive director will work with school administrators to build a mutual understanding of the relationship of the Holland Chorale Community Enrichment Program to the school arts program.
bulletGreater financial support will be sought from the school system(s) to help defray the expenses of the Holland Chorale Community Enrichment Program.
bulletChorale members will regularly be informed of the role of the Holland Chorale Community Enrichment Program in the community.
bulletThrough a public relations program the public will be informed of the importance of the Holland Chorale Community Enrichment Program in West Michigan.
bulletCorporate underwriting support for Holland Chorale Community Enrichment Program artists will be increased.
bulletMaterials and plans will be prepared that will convince potential donors to provide funding for an endowment of Holland Chorale Community Enrichment Program expenses.
bulletThe success of these strategies will be reviewed by the Board at the fall and June Board meetings.

FUNDAMENTAL GOALS

Excellence

The Holland Chorale will present performances of the highest quality.

Musical Diversity

The Holland Chorale will provide a wide range of vocal music to its audience.

Educational Outreach

The Holland Chorale will provide experiential arts education through the Holland Chorale Community Enrichment Program and other events.

Reflection of the changing community

The Holland Chorale will consider and reflect the needs and interests of its community in all its actions.

Stability

The Holland Chorale will strengthen and sustain its long-term organizational and financial structure.