MISSION
Making music that moves you
The Holland Chorale enhances community life by inspiring involvement in the arts.
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OBJECTIVE #5
Broaden the awareness and support of Holland Chorale
Community Enrichment Program in the community.
 | During the summer of 2001, the artistic director, the executive director, and one Board member
will evaluate the Holland Chorale Community Enrichment
Program and prepare a reconceptualization of the whole program for
consideration at the fall Board meeting.
 | The primary goal will be to ensure that the Holland
Chorale Community Enrichment Program fully serves the fundamental goals of the
Holland Chorale.
 | The artistic director and the executive director will work with school administrators to build a
mutual understanding of the relationship of the Holland
Chorale Community Enrichment Program to the school arts program.
 | Greater financial support will be sought from the school system(s) to help defray the expenses
of the Holland Chorale Community Enrichment Program.
 | Chorale members will regularly be informed of the role of
the Holland Chorale Community Enrichment Program in the community.
 | Through a public relations program the public will be informed of the importance of
the Holland Chorale Community Enrichment Program in West Michigan.
 | Corporate underwriting support for Holland Chorale
Community Enrichment Program artists will be increased.
 | Materials and plans will be prepared that will convince potential donors to provide funding for
an endowment of Holland Chorale Community Enrichment
Program expenses.
 | The success of these strategies will be reviewed by the Board at the fall and June Board
meetings.
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FUNDAMENTAL GOALS
Excellence
The Holland Chorale will present performances of the highest quality.
Musical Diversity
The Holland Chorale will provide a wide range of vocal music to its audience.
Educational Outreach
The Holland Chorale will provide experiential arts education through the
Holland Chorale Community Enrichment Program and other
events.
Reflection of the changing community
The Holland Chorale will consider and reflect the needs and interests of its community in all its actions.
Stability
The Holland Chorale will strengthen and sustain its long-term organizational and financial structure.
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