STRATEGIES for meeting the FIVE YEAR OBJECTIVES
MISSION
Making music that moves you
The Holland Chorale enhances community life by inspiring involvement in the arts.OBJECTIVE #2
Broaden the geographical region from which it draws its audience.
 | Use radio and TV media for in-depth interviews and to announce all concerts and events.
| Add another concert in the Grand Rapids area to supplement the biennial St. Adalbert Concert. | Continue to work with Holland Area Convention and Visitors Bureau to network with similar
organizations from other areas.
| Specific projects and plans will use Chorale members to draw persons to our events from outside
the Holland area.
| Produce and distribute at least one new CD for public sale by 2004.
| Encourage greater public use of the Chorale web site.
| Organize a performance tour within the next three years.
| Investigate the feasibility of convenient ticket sales for those living outside of the Holland
area.
| Expand the mailing list beyond the Holland area. | At the January Board meeting there will be a review of the evidence of progress with the above
strategies. | |
FUNDAMENTAL GOALS
Excellence
The Holland Chorale will present performances of the highest quality.
Musical Diversity
The Holland Chorale will provide a wide range of vocal music to its audience.
Educational Outreach
The Holland Chorale will provide experiential arts education through the Holland Chorale Community Enrichment Program and other events.
Reflection of the changing community
The Holland Chorale will consider and reflect the needs and interests of its community in all its actions.
Stability
The Holland Chorale will strengthen and sustain its long-term organizational and financial structure.